Introducing Shrimps X Label

We are very excited to launch our Shrimps x Label children's wear and womenswear collaboration!

Inspired by Hannah’s childhood the collection was designed in her family home during lockdown whilst she was heavily pregnant.  Being back in her family home, Hannah’s mother unpacked her archive of her own childhood treasures and souvenirs that then lead Hannah’s inspiration for the collection.

After designing the collection with her family she wanted to keep it all about them, so her wonderful sister-in-law and niece and nephew star in the campaign. 

Available to shop now on Next.co.uk 

Read more about the collaboration on Vogue.com

Keep an eye for the next season's collection coming soon!